ASICS Tech Pages Design

ASICS, an acronym derived from the Latin phrase, Anima Sana In Corpore Sano - a sound mind in a sound body. Staying true to the philosophy by which it was founded, every ASICS innovation, every concept, every idea is intended to create the best product. ASICS is a well known brand, but most consumers don’t know about the ASICS Institute of Sport Science (ISS). ISS conducts a wide variety of research, analyzing of human form and movement to craft each shoe to fit a specific foot type or running experience. We thought this information would be beneficial to share with the consumer, and would help ASICS stand out amongst their competitors. So we created a microsite within the ASICS consumer site where the user would be able to learn more about ASICS products and the tech that goes into each show.

My Role : UX Designer, UI Designer

Client: ASICS

Industry: Retail

Challenge: Leverage the ASICS brand by showcasing the technology and innovation that goes into their design process.